Spirits strategy rooted in real bars, real bartenders, real activations.
Book a ConversationMost agencies sell reach. We sell credibility.
We work inside the hospitality industry—not adjacent to it. Our relationships are with bartenders, bar owners, and operators who've been doing this for years. They don't respond to influencer campaigns or templated activations. They respond to people who understand the room.
Libationist Agency exists because spirits brands deserve partners who know what actually moves product on-premise: trust, taste, and timing.
Positioning, narrative, and market entry for spirits brands that want to be taken seriously by the people who pour.
Bartender competitions, guest shifts, and event concepts that build real advocacy—not just impressions.
Access to NYC's hospitality network. Introductions that lead to placements, not just conversations.
Narrative strategy, media outreach, and content that positions your brand where it belongs.
Real-world timelines tied to real budgets. We don't pitch what can't be executed.
Photography, video, and copy strategy that feels like the industry—not like an ad.
In two months, without a distributor, we built Disco Cat Vodka's NYC foundation from zero. On-premise placements at Peck Slip Social and The Rose. A $4,000 bartender competition featuring talent from Amor y Amargo, The Elgin, Paradise Lost, DRINK, Bartolo, and Shinji's. A signature cocktail—the Disco Martini—developed collaboratively by six of the city's most respected bartenders. Direct exposure to Southern Glazer's Wine & Spirits through competition judging. Press outreach to Time Out, Thrillist, Gothamist, and more.
This is what brand-building looks like when you work inside the industry.
Brooklyn-based craft distillery producing gin and rye whiskey. Beverage and brand photography.
Private membership concept merging hospitality and cultural programming. Collaborated with William Grant & Sons, Brown-Forman, Suntory Global, Aston Martin, and others. Featured in Robb Report for the Old Rip Van Winkle 25-Year special release dinner.
Whisky education and cultural programming platform. Featured in Time Out New York for the Summer of Whiskey Festival, bringing world-class whisky experiences to NYC during the city's post-pandemic reopening.
We start with a call to understand your brand, your goals, and whether we're the right fit. No pitch decks. No pressure.
We define exactly what we'll deliver, on what timeline, for what investment. No ambiguity. No scope creep.
We bring the relationships, the credibility, and the execution. You get outcomes—not just activity reports.
Spirits brands entering or expanding in NYC who want placements that matter—not vanity metrics.
Founders who understand that bartender advocacy is worth more than influencer reach.
Teams that are ready to invest in credibility, not just visibility.
We partner with a small number of brands each year. If you're ready to make a lasting impression, let's talk.
libationistagency@gmail.com